Parasbaagh
Parasbaagh is an Indian tea brand that embodies the fusion of ancient wisdom with modern wellness. A new addition to the Indian tea landscape, Parasbaagh offers a collection of eight unique tea blends, each crafted to provide distinct health benefits.
The name "Parasbaagh" translates to "backyard garden" in Marathi, symbolizing a space where a diverse array of plants, trees, and herbs are cultivated for daily use. This concept is reflected in the brand's packaging, with each tea variant represented by homes typical of different Indian states. The packaging also features the image of an elderly woman, symbolizing the generational knowledge passed down through the use of homegrown herbs for healing.
Team
Branding: Khwahish Samodia
Packaging: Anvita Tekriwal
Illustrations: Anvita Tekriwal
Duration: February 2024 - August 2024
Project can be viewed here: https://parasbaagh.com/
