Herbs & Kettles
Herbs & Kettles is an Atlanta-based tea brand that boasts over 45 flavours of tea in their premium collection. Sourced directly from the tea gardens of different states of India, their products are crafted to provide the authentic Indian experience of drinking tea.
We revamped their identity to attain a perfect blend of luxe while maintaining warmth from their country of origin. The system so created includes packaging with elaborate illustrations that transport one to the different states of India. Each tin has labels with a signature arch and mascots placed in the center, representing their respective regions.
Team
The project was done as a part of team 9133 Design Studio.
Art direction: Ananya Tantia
Illustrations: Anvita Tekriwal
Duration: March 2022 - February 2023
Project can be viewed here: https://www.herbsandkettles.com/
