Fable & Mane
I recently had the opportunity to work with Fable and Mane - a beauty brand that specializes in hair care products inspired by Ayurvedic Indian traditions, in collaboration with Studio Fable.
My role was to create a maximalist, vibrant illustration for their new product - Moisturizing Volume Spray. The elements of this illustration were also then adapted throughout the PR Kit for the launch, created by my friends at Studio Fable.
We first studied the brand language, the product, and ingredients and came up with an almost symmetrical illustration using foliage and the ingredients used in the spray. We created a book-like box that held the products and it received a lot of love!
Team
Art direction: Studio Fable
Illustrations: Anvita Tekriwal
Duration: July 2023 - August 2023
Project can be viewed here: https://www.instagram.com/stories/highlights/18387324172078754/
