Avoca
Avoca describe their extra virgin avocado oil as a pure embodiment of luxury and health. Their 100% pure avocado oil also exudes multiple health benefits. Avoca sources 100% pure and unrefined avocados from Mexico. To reflect the brand's authenticity, we chose to take inspiration from Mexican folk art for the illustration.
The illustration for the packaging was made to synergize with the custom-type logo created by Studio Fable. The direction we took for its packaging was inspired by timeless elegance. We opted for cleaner strokes, sophisticated type, and an opulent look and feel of the jar. We aimed to reflect the premium quality of the product inside through a striking outer packaging.
Team
Art direction: Studio Fable
Illustrations: Anvita Tekriwal
Duration: September 2023
Project can be viewed here: https://www.avoca.store/
